Privacy Policy
Southwest Aluminium is committed to protecting your privacy and ensuring the security of your personal information.
1. Introduction
Southwest Aluminium (Kunshan) Co., Ltd ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with us in business transactions.
This policy applies to all visitors, customers, and business partners who interact with Southwest Aluminium through our website, email communications, or direct business relationships.
2. Information We Collect
2.1 Personal Information
We may collect the following personal information:
- Contact information (name, email address, phone number, company name, job title)
- Business information (company address, industry type, business requirements)
- Communication records (emails, chat messages, phone call records)
- Technical specifications and project requirements
2.2 Technical Information
When you visit our website, we automatically collect:
- IP address and location data
- Browser type, version, and operating system
- Website usage patterns and page views
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the collected information for the following purposes:
Business Operations
- • Processing quotes and orders
- • Providing technical support
- • Managing customer relationships
- • Delivering products and services
Communication
- • Responding to inquiries
- • Sending product updates
- • Marketing communications
- • Industry news and insights
Legal Compliance
- • Meeting regulatory requirements
- • Quality certifications
- • Export/import documentation
- • Contract management
Website Improvement
- • Analyzing user behavior
- • Enhancing user experience
- • Website security
- • Performance optimization
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
Service Providers
We may share information with trusted third-party service providers who assist us in operating our business, such as logistics companies, payment processors, and IT service providers.
Business Partners
With distributors, suppliers, or other business partners when necessary to fulfill orders or provide services, always under appropriate confidentiality agreements.
Legal Requirements
When required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
Technical Safeguards
- • SSL/TLS encryption
- • Secure data storage
- • Regular security updates
- • Access controls and authentication
Organizational Measures
- • Employee training programs
- • Confidentiality agreements
- • Limited access policies
- • Regular security audits
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including:
- Active business relationships: Duration of the relationship plus 7 years
- Marketing communications: Until you opt out or 3 years of inactivity
- Website analytics: 26 months from collection
- Legal compliance: As required by applicable laws and regulations
7. Your Rights
Depending on your location and applicable laws, you may have the following rights regarding your personal information:
Access & Portability
Request access to your personal data and receive a copy in a structured format
Rectification
Request correction of inaccurate or incomplete personal information
Erasure
Request deletion of your personal data under certain circumstances
Restriction
Request limitation of processing of your personal information
Objection
Object to processing based on legitimate interests or for marketing purposes
Withdrawal
Withdraw consent for processing based on consent
8. International Data Transfers
As a global B2B manufacturer, we may transfer your personal information to countries outside your jurisdiction. When we do so, we ensure appropriate safeguards are in place:
- Standard contractual clauses approved by relevant authorities
- Adequacy decisions recognizing equivalent protection levels
- Binding corporate rules and certification mechanisms
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and analyze website performance.
Essential Cookies
Required for basic website functionality and security
Always ActiveAnalytics Cookies
Help us understand how visitors interact with our website
OptionalMarketing Cookies
Used to deliver relevant advertisements and measure campaign effectiveness
Optional10. Policy Updates
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Sending email notifications to registered users and active customers
- Providing prominent notice on our website homepage
11. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us:
Data Protection Officer
Company Address
Southwest Aluminium (Kunshan) Co., Ltd
Industrial Development Zone
Kunshan, Jiangsu Province, China
Postal Code: 215300
We are committed to responding to your privacy inquiries within 30 days of receipt. For urgent matters, please call our main office during business hours (GMT+8, Monday-Friday 9:00-18:00).